Topic outline

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  Welcome

  Storytelling covers a variety of activities, which imply not only tangible material objects, but also a system of values, traditions, knowledge, and lifestyles that characterize a society. Storytelling assumes in this sense a fundamental role, connecting the past to the future. Corporate storytelling does not mean simply telling stories but “communicating through stories”, that is, creating narrative universes through which a company enters into an emphatic relationship with people. 

  Storytelling has become a top-of-mind issue in recent times, as technology has democratized the power to share our stories with the world. Markets are increasingly becoming narrative arenas where, alongside the intrinsic quality of products, the ability of brands and companies to know how to evoke a universe of stories, traditions and values (cultural and ethical) is fundamental to stand out among the competitors. Therefore, it is becoming a required and crucial business competence to craft stories and portray company values. It drives emotional engagement, resulting in enhanced business performances and the incrementation of the attraction of increasingly attentive and aware customers. 

  These are the reasons for which it is necessary to invest in the training, valorization, promotion and diffusion of storytelling in corporations. Storytelling is not only a significant creator of job opportunities in Europe but will contribute to the attractiveness of European enterprises in the future.

  
  

  • Messages Forum

    Welcome to the Storylines Training Course. Here you can find general news and announcements related to the project.
    
    We invite you to learn more about the Storylines project by visiting our website: http://storylines.eu/. 
    
    
    
    
  • Resources Folder
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  Learning Material 1: What storytelling is and why it is important for companies?

  

  • What storytelling is and why it is important for companies? Page

    The first Learning Material of Storylines project introduces a learner into the Corporate  Storytelling "world". In the first part of the slides chapters, after having explained why Storytelling can be defined as a "buzzword", a scientific definition of Corporate Storytelling and four concrete examples of it are provided (museums, archives,  exhibitions and entrepreneur life histories).

    The second part focuses on the reasons why a company or a professional in the field of corporate communication should care about Storytelling and Corporate Storytelling  (economic, social and cultural reasons).

    In the third and last part, external digital resources related to Corporate Museums,  Archives and Villages; corporate storytelling cases and corporate storytelling European agencies are listed.

    
    
    

  • Module 1 assessment Interactive Content
  • Learning Material 1 Video Page
  • Storylines Learning Material 1 Text Version File
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  Learning Material 2: Inspirational examples of Corporate Stories

  

  • Inspirational examples of Corporate Stories Page

    This module will present some of the most interesting case studies, showing good examples of corporate storytelling of companies across Europe. 

    
    

    A complete list of the corporate stories, with additional information about the companies and their history, can be found on our Interactive atlas: https://app.storylines.eu/atlas 

    
    

    If you want your company to appear on this list, you can contact us: https://storylines.eu/contacts/ 

    
    
    

  • Learning Material 2 Video Page
  • Storylines Learning Material 2 Text Version File
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  Learning Material 3: Canvas for corporate stories: identify your narrative proposition

  

  • Canvas for corporate stories: Identify your narrative proposition Page

    The third Learning Material of Storylines project consists of a Canvas Tool for Corporate  Storytelling. The Canvas has been adapted from the model Canvas described by Mark Robinson,  Thinking Practice, Sara Lock and AMA. 

    In the first part of the slide presentation, each section of the Canvas Tool is described. In the second part, a practical example of how to fill it in is offered to learners. In the third and last part, external digital  resources related to Storytelling canvas is presented and explained.

  • Corporate Storytelling Canvas File
  • Module 3 assessment Interactive Content
  • Learning Material 3 Video Page
  • Storylines Learning Material 3 Text Version File
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  Learning Material 4: Corporate storyboard: write your story!

  

  • Corporate storyboard: write your story! Page

    The Learning Material n. 4 of the project Storylines is a practical exercise  for writing a basic Corporate Story using a storyboard. In the first part of  the slides presentation, a Corporate Storyboard Structure is presented.  The storyboard structure is divided into eight parts. Each part represents  a basic element of a story trip. Each part is described beside an empty  template. Under the mentorship of the Trainer, the trainees should fill in  each template following the instructions provided in the descriptions. At  the end of the process, a basic Corporate Story structure is done. In the  last part of the slides presentation, additional external resources and a  final questionnaire to test the skills acquired are provided.
    
    

  • Module 4 assessment Interactive Content
  • Learning Material 4 Video Page
  • Storylines Learning Material 4 Text Version File
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  Learning Material 5: Evaluate the impact of your corporate storytelling project

  

  • Evaluate the impact of your corporate storytelling project" Page

    The Learning Material n. 5 of the project Storylines is a practical guide to  Impact Assessment for Corporate Storytelling. In the first part, an  introduction to what impact is and why it is important to develop an  impact culture is provided. Then some Impact key concepts are listed  (types of Impact, impact results and KPI definition). In the following part,  the focus shifts to the Impact Assessment Design for Corporate Storytelling  projects. Five concrete steps are described to design a tailored impact  assessment for entrepreneurial storytelling with special attention on the  impact outside of the "Vanity metrics" and Data Visualisation. In the last  part of the slides presentation, additional external resources and a final  questionnaire to test the skills acquired are provided.
    
    

  • Module 5 assessment Interactive Content
  • Learning Material 5 Video Page
  • Storylines Learning Material 5 Text Version File